Ruben Mersch (b. 1976) studied philosophy and biology at the University of Ghent. After graduating, a twist of fate landed him in the pharmaceutical industry. But fed up with turning disease into profit, he decided to do something useful with his life: to teach people how to think for themselves. For Oogklepdenken (Blinkered Thinking) he received the so-called (pdw)-trophy, an award for spreading objective knowledge and fighting pseudo-science and the paranormal.
Recent title – English material
Waarom iedereen altijd gelijk heeft (Why Everyone is Always Right), 2016
Press on Blinkered Thinking:
Blinkered Thinking is both entertaining and informative. Ruben Mersch combines keen observations of human error with scientific knowledge. – Skipr
Surprising, impressive and funny [...] an excellent book which many will read with a degree of discomfort. – Liberales
- Waarom iedereen altijd gelijk heeft (Why Everyone is Always Right), 2016
- Oogklepdenken (Blinkered Thinking), 2012